SEO basics

Tue 3rd Sep 2013

SEO is an abbreviation of Search Engine Optimisation, which is all about getting traffic to your website, not just any old traffic, but the useful sort that has the potential to translate into business for you.

Here is a very brief guide to some basic SEO techniques that you can apply to your own website with immediate effect!

Good quality code

The single most important thing you can have is a well built website with good quality, relevant content. The structure of the site should be such that the site loads quickly and search engines read the content correctly.

Guest Posting

Guest posting is fairly self-explanatory, you write content for another blog and in return the website links to your site. Guest posting can be a great way to get traffic and backlinks. Unfortunately, some people try to post low quality content as guest posts, however the website owner can reject low quality content as it may lead to their site being penalised by Google.

Your aim is to write high-quality content that will make readers want to follow links to your website after reading the article. You can make yourself appear knowledgable and helpful by writing informative articles.

Social Media

Social media provides a great free tool to engage with your clients (and potential clients) and drive some traffic to your website. It also works by bringing a bit of personality and accessibility to your company and once set up it shouldn't take up much of your time!

Read more about how to use Social media for business websites.

Content Marketing

Content marketing is a term that relates to everything mentioned above, content marketing is communicating with your current and future customers without trying to promote your products. The aim is to inform and educate your customers instead of constantly trying to sell your products and services. It is also effective in improving trust and loyalty. You can use many methods to do this, from articles and social media through to videos and ebooks.

SEO is constantly changing, but you can't really go wrong if you provide varied, engaging informative content using a well built, user-friendly website as a starting point.

by Rachel Watson