How not to use Twitter for business
Tue 8th Oct 2013
Twitter is a valuable modern day marketing tool, it's a quick and easy way of making your business look up to date, active and approachable. Your website can be set up to include a feed of your latest posts, so even if you don't have time to add a full news story or additions to the gallery of your site you can show anyone who is interested in your business what you are up to while you are on the move.
On the flip side, used wrongly Twitter can be an online marketing disaster.
Here are a few things to avoid doing:
- Sell, sell, sell! If all of your communication revolves around hard selling your products or services it won't hold the interest of your followers, it's just not very interesting.
- Being too formal. Twitter is an informal social media, it's chatty so you should aim to entertain and inform but be approachable. Just don't go too far the other way and say anything that you wouldn't be happy for your current and potential customers to see.
- Constantly retweet praise. You want to promote your business, and it won't do any harm to retweet the occasional piece of great feedback but if that is all you ever do it'll soon get very boring and repetitive for your followers.
- Tweet and then forget. The clue's in the name: social media. So be social and strike up conversations so that you build relationships. Reply to people who tweet at you and try to strike up conversations with other users who interest you. If you are seen to engage you are more likely to gain followers.
- Bombard your followers with tweets. If you tweet something every five minutes it is unlikely to be interesting, your followers will get bored quickly and disappear.
- #hashtag #overuse Hashtags are used to group topic related tweets together but if you overuse them your tweets will be virtually unreadable and probably have little useful content.
- Auto-generated content. Used to save time across social media platforms but considered lazy. A series of tweets reading 'I've just posted a photo on Facebook. [Link]' is of no value. Take the time to post the photo to Twitter, if someone wants to see what you are doing on Facebook they will find you there.
Many of these points can be applied to any of your social media platforms and if you add news and images to your website those too. In summary, be approachable and interesting. Interact with your followers and remember that any one of them is a potential customer!
by Rachel WatsonTweet